Based in Las Vegas. Zachery Nielson is an entrepreneur, designer, and business operator whose work brings visual creativity, marketing strategy, and corporate experience together. He understands how a brand needs to look and feel, how it earns attention, and how the business behind it must operate to deliver on its promises. His experience spans the full path from idea to execution: shaping brand identity and customer experience, developing marketing that communicates real value, and building the processes that keep a business running effectively. That combination lets him move comfortably between creative direction and operational decision-making, connecting the details customers notice with the systems and strategy that support growth. Zachery approaches business with both a designer’s eye and an operator’s discipline. He focuses on making brands distinctive, making their value clear, and creating dependable experiences that build trust and support long-term success.

He is the founder of multiple automotive brands including COATIC-LAB in Utah and Spades Motorsports in Las Vegas.